Hiring a team of interns to conduct a global survey in an effort to explain the dramatic surge in sales of Follow The Idiot caps and branded items.
Weathered Follow The Idiot caps are popular among teenagers in Northern California.
Follow The Idiot caps are fashionable on Carnaby Street in London.
A Follow The Idiot cap acts as a “scarecrow” in a garden of fruit trees near Valbonne, France.
Items promoting The Idiot and the Odyssey books with Follow the Idiot, The Idiot and the Odyssey II and Walk It Off also include coffee mugs, calendars, flasks, luggage tags and (generally for women) sexy nightshirts and thongs.
Really want to Follow The Idiot? Idiot-ic luggage tags are also available.
About Joel
Joel Stratte-McClure has been a global trekker since the 1970s. He lived in France for over 30 years, working as a journalist, before he turned his attention to a unique life-time-project of walking the shores of the Mediterranean. The first 4,401 kilometers are explored in his inspirational and entertaining first book "The Idiot and the Odyssey: Walking the Mediterranean." The next 4,401 kilometers are covered in the gods-filled sequel, "The Idiot and the Odyssey II: Myth, Madness and Magic on the Mediterranean,” published on Valentine's Day 2013. The last 4,401 kilometers will be discussed in the last book of the trilogy currently entitled "The Idiot and the Odyssey III: Alexander the Great Walks the Mediterranean."
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