The Idiot allocates a significant budget to advertise his brand and promote The Idiot and the Odyssey book trilogy on social media. But in 2019 the shy and reclusive author will also revive an old-school method to sell his three travel narratives: real-time public appearances to discuss the genesis, evolution and execution of his twenty-year walk around the Mediterranean Sea between 1998-2018.
The Idiot is convinced, by past performance and sales, that it’s much more fun and productive to sell books through media appearances and pitches to real people than to measure and analyze clicks generated by advertisements on Facebook. The book gigs kick off at 4 p.m.on Sunday, January 13, at Barnes & Noble in Corte Madera, California (think Marin County and San Rafael). Come join the party.
Here are some random shots from The Idiot’s real-time promotion in the past:
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: A high school class in Gainesville, Florida.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: A gig at Books Inc. in Berkeley, California.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: “The Idiot and the Odyssey” in London.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: The “Raven Lunatic” Idiot in Geneva, Switzerland.
(Photo: Liz Chapin)
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: The Idiot at Stanford University.
(Photo: Liz Chapin)
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: The Idiot in Vermont.
(Photo: Liz Chapin)
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: Addressing the Writers Forum in Redding, California.
(Photo: Aaron Patterson)
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: The Idiot at the Jimmy Carter Presidential Library and Museum in Atlanta, Georgia.
(Photo: Liz Chapin)
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: Signing books in Cannes, France.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: Signing books in Geneva, Switzerland.
(Photo: Liz Chapin)
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: Signing books in Gainesville, Florida.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: Giving away books in Redding, California.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: The Idiot on television in the US.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: The Idiot on television in Cyprus.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: The Idiot on radio.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: The Idiot on paper.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: Selling Idiot-branded items in Boston.
Real-time promotion for “The Idiot and the Odyssey” trilogy of travel narratives: Watching Idiot books fly off the shelves.
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